How To Change Business Name On Facebook
Changing your business name on Facebook can reflect a rebrand, align with a new direction, or help your business identity stay consistent across platforms. Done right, it’s usually quick and doesn’t affect your followers — but Facebook does enforce rules, and there are best practices to follow. This guide covers everything you need to know to change your business name on Facebook smoothly.
What to Check Before Requesting a Name Change
Before you try to rename your Page, make sure everything is in order so the request will be accepted the first time.
You Must Be Admin
Only a Page admin can change the business name. If you don’t hold admin privileges, the option won’t appear.
Choose a Name That Meets Facebook’s Guidelines
Your new name should:
• Accurately represent your business and what you offer
• Avoid misleading terms, excessive punctuation, symbols, or sensational claims
• Avoid words like “official” or “verified” unless they genuinely apply
• Match your brand identity across your website and other public materials
Names that don’t meet these guidelines may be rejected.
Confirm You Haven’t Changed Recently
Facebook may limit how often you can change your name. If you recently updated your name, you might need to wait before changing it again.
How to Change Your Business Name on Facebook (Desktop & Meta Business Suite)
Here’s the typical process for 2025 — note that the exact option names in the interface may shift over time.
- Log in to Facebook and switch to the Page you manage (make sure you’re acting as the Page, not your personal profile).
- Go to your Page settings. In classic view, look for “Edit Page Info”; in newer layouts or via Meta Business Suite, go to “Page Settings” → “Page Info” or “Name & Identity.”
- Locate the field labeled “Page Name” (or “Name”) and enter your new business name.
- Review carefully — confirm spelling, capitalization, and that the new name aligns with your business branding.
- Click “Save Changes” or “Request Change.” Facebook will submit the request for review.
- Wait for approval. Some changes are approved quickly; others may take a few days if the new name triggers a review.
How to Change Your Business Name on Facebook via Mobile (App)
If you prefer working from your phone, follow these general steps (interface may vary slightly depending on the app version).
- Open the Facebook app and switch to your business Page (not your personal profile).
- Access the menu → go to Page settings (or “Page Setup” / “Page Settings”).
- Locate the “Name” or “Page Name” field. Edit it to your new business name.
- Submit the change request (often labelled “Review Change” or “Save”).
After You Submit — What to Expect & What to Do Next
Once you submit a name change request, here’s what usually happens — and what you should consider doing.
Review & Approval
- Facebook reviews the requested name to ensure it complies with guidelines.
- Changes may be approved immediately or may take a few days depending on how significant the change is or if additional review is required. Accio+2Tryangle Tech+2
What You Should Do Immediately
- Update any branding assets tied to your old name (logo, cover photo, profile picture, etc.).
- If you use a username (@handle) that matches the old name, consider updating it for consistency.
- Update your business name everywhere else online — website, directory listings, other social profiles — to avoid confusion.
- Inform your followers or clients about the name change to avoid confusion and maintain trust.
Common Issues & How to Avoid Them
| Issue | What to Do |
|---|---|
| Name rejected or change not approved | Ensure the new name meets Facebook’s naming policies — no misleading words, symbols, or deceptive claims. Keep it simple and brand-appropriate. |
| “Change name” option not visible | Confirm you’re logged in as Page admin. If Page has restrictions (unpublished, under review), that may block name changes. |
| Frequent name changes flagged | Avoid changing your name more than necessary. Choose a name carefully because you may need to wait before another change. |
| Username (@handle) mismatched after rename | Update the username to align with the new page name for consistency. |
| Followers confusion or loss | Announce the name change ahead of time and explain reason (rebrand, expansion, simplification) to keep transparency. |
Why Changing Your Business Name on Facebook Can Be Worth It
Updating your Page name can help your brand stay relevant, reflect a new direction, or correct mistakes. When done thoughtfully, it improves clarity for followers and potential customers. A clean, consistent brand identity across social media and other platforms can build trust and make your business easier to find and remember.
FAQ
What if I’m not an admin — can I still request a name change?
Only Page admins have the ability to change the business name. Other roles like “editor” do not have permission to modify the name field.
Will changing my page name delete followers or existing posts?
No. Changing your business name will not delete your followers, posts, or engagement history. The change only affects the displayed name.
How often can I change my Facebook business name?
Facebook discourages frequent changes. If you recently changed your name, you may need to wait a certain period (commonly 60 days) before you can request another update.
Do I need to update my username too when changing the business name?
It’s not mandatory — but it’s a good practice. Matching your page name and username helps with brand consistency and makes your page easier to find.
What kind of names will Facebook reject?
Facebook may reject names that appear misleading, overly promotional (“official,” “best,” or “verified” without basis), contain excessive punctuation or symbols, or misrepresent what your business does.
Does changing my Facebook page name affect SEO or ranking?
Not directly — but consistency across your website, social profiles, and directories matters. After renaming, update your business name everywhere to avoid confusion and help search engines and customers find you easily.
